Business plan. Business model.  All sound a bit complex?  Tried asking your good friend Google for help but it was still too overwhelming?  The trick is keeping it simple because, as we all know, failing to plan is planning to fail.  It’s usually easier to start by deciding what you don’t want to do and then your business plan will become clear.  What you don’t want to do is have no plan at all and follow one of these deadly paths which, in our experience, are common occurances within Aucklands business community:

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